Just look at this store in Brooklyn:
A store that sells things for 99 cents.
Or more than 99 cents.
Or even, wait for it, less than 99 cents.
Wow! A store that sells things for 'a price between zero and infinity (in cents)'. Radical. Even better, they actually marked each item with a little sticker showing the individual price of the item!! Ker-razy!!
I dream of the day I get to see such a store in poor old England. We lack the technology :(