Tuesday, 18 November 2008

What I learnt today...

.....is that if you have one of those fancy new laptops with fingerprint recognition, don't cut the end off the only finger you've configured for access. This would be considered 'inopportune'.



Anyway, I went to see the new Bond film last night (it's alright really. I don't particularly understand the negative reviews it's got - unbelievable plot? It's a BOND film. Not as much character depth as Sophie's Choice? It's a BOND film, and at least the right people die. In fact my only criticism was the Bond girl*).

Dotted within the 30 minutes of ads and sponsors were numerous utterly baffling moments. Picture the scene (if you will), Person X has paid a not inconsiderable sum to watch a film which - in all probability - Person X has not seen yet. Person X knows that the main character in this film has a 'favourite'** watch, mobile, pen, car, condom etc etc etc. However, is it REALLY necessary to have an advert for his preferred watch that is simply one minute of clips of a film YOU ARE ABOUT TO SIT AND WATCH followed by a picture of a watch. And then again, for his preferred mobile phone. And then again, for the computer game of the film THAT YOU HAVEN'T FUCKING WELL SEEN YET?

Every single scene had a moment in it when you thought 'aha! This is the bit where he jumps on the motorbike' (or whatever) because the pre-film adverts had shown it to you. Damned odd behaviour if you ask me.

Next time I'm turning up late and hoping to just catch the film! :)




*If Bond could do Diana Rigg then would he really let Olga Whatsernameko get away with just a snog? I think not.
**And a 'favourite' amount of money they deposit in the producer's bank account.

5 comments:

Paula said...

Did you cut off your fingertip???

Gorilla Bananas said...

The new "human" Bond doesn't get to shag all the good looking women. I think I prefer the old fantasy one.

Sweet Cheeks said...

I still can't decide if I want to see the new Bond film or not.


p.s. As far as the computer goes...
perhaps instead of a finger print for identification - another part of the body could be used...something less likely to be nipped off?....

Red Squirrel said...

paula - good gosh no, just a friend who shall remain nameless :)

gb - couldn't agree more.

sweet cheeks - if you liked Casino Royale then you'll like this one too (even though it's not quite as good).

weenie said...

I enjoyed it, do like a bit of Daniel Craig and yep, it was rather unbelievable in that Bond didn't get to shag all the birds and she was hot!